A news caught my attention yesterday: new education site in China turns to student to make lessons. Quickly I jumped to this Kuxuexi website which means Cool Study in Chinese.
The current website looks like a Chinese youtube with contents based on traditional school curriculum. What I like about it is the simple video format, nothing fancy but a voice over a writing pen. This means relatively low production/operation cost. No other function such as assignment, discussion is available.
I guess the biggest selling point of the idea is that the videos are supposed to be made by students themselves. After checking a few videos, I doubt the validity of such statement. The voice of several videos ranging from English subject to math subject is the same, the teaching approach is exactly homogeneous. I would suggest investors to carry out further due diligence on this value proposition.
Founder of Kuxuexi is an ex-general manage of Youku in China (Chinese version of Youtube), therefore even the business model of Kuxuexi is quite a replicate of Youku. Even lesson starts with 30 second advertisement (most of them are about video games as it is simply one of the most lucrative segment among people of school age).
Based on a quick observation, I would give a 2 out of 5 for the rating. Making a MOOC platform in China is not easy as the competition is extremely high and products are very similar. Hope some day some platform does stand out of the crowd.